MUSH:ROOM - Photobooth shop for connection and memories
🎯 Role : Lead Designer
🛠️ Product : Branding & Graphic Design
🕰️ Timeline : Jul 2023 - Feb 2026
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● Overview
MUSH:ROOM is a Local Photobooth Brand designed around the idea of Connection and Memory.
As photobooths reemerged as social landmarks, MUSH:ROOM reimagined this nostalgic photo-taking ritual as a playful and warm experience that invites people to share moments together.
Being the Lead Designer, I am responsible to use visual identity and spatial storytelling create a warm and playful atmosphere across brand, print, and environment to drive business value.
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● Design Direction & Brand Identity
Mushroom = Retro + Warm + Playful
Amid Hong Kong photobooth brands like Snappy, Ditto, and Snapio focused on trend and aesthetics, MUSH:ROOM stands for emotional connection, focusing on nostalgia, warmth and a joyful atmosphere.
The brand uses orange and green as core colors to evoke friendliness and balance, while the Cooper typeface reinforces a soft, approachable tone. A playful mushroom character logo anchors the system, blending nostalgia with contemporary simplicity to create an identity that feels warm, memorable, and human.
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● Applications
Extending the Visual System Across Every Touchpoint
The MUSH:ROOM identity comes to life through a cohesive visual system that connects physical and digital experiences, including:
1️⃣ Interior Design
2️⃣ Photobooth Interface
3️⃣ Photo Frame Design
4️⃣ Social Media & Marketing
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● Results & Impact
The MUSH:ROOM brand not only created a recognizable aesthetic but also delivered tangible business results.
💰 Broke Even in the First Month and Sustained 10 – 15% Monthly Growth
Strong opening performance allowed MUSH:ROOM to recover its investment after one month, maintaining 10 – 15% month‑over‑month revenue growth during its first half‑year of operation.
🧡 High Customer Retention and Full‑Capacity Weekends
A warmer in‑store experience encouraged repeat visits, with most weekend sessions reaching full capacity after launch.
👥 5K+ Organic Instagram Followers
Organic social growth was fueled by user‑generated content, visitors sharing their photo prints and in‑shop moments, boosting reach and visibility.
💼 Expanded Brand Exposure Through Local Collaborations
MUSH:ROOM became a desirable partner for shops, school unions, student associations, and local KOLs, broadening its presence and cultivating stronger ties within the community.
Through a holistic brand experience, MUSH:ROOM turned it into commercial value, proving that design resonates both emotionally and economically.
⋆·˚ ༘ * Ready for the next story? Let’s go! ⬇️ ₊˚⊹⋆
